Never fear the small begining-be a bootstrapper

We are all afraid of the big machines that run most of corporate America, the big guys who are spending millions marketing to your clients. The real truth is that the lean and mean may have a real advantage in today's market. Technology has truly leveled the playing field. Here are some words of encouragement for all of us who are "bootstrappers", which Seth Godin calls his "Bootstrappers Manifesto". Tape it to your bathroom mirror and read it every night before going to bed.
1. I am a bootstrapper. I have initiative and insight and guts, but not much money. I will succeed because my efforts and my focus will defeat bigger and better-funded competitors. I am fearless. I keep my focus on growing the business—not on politics, career advancement, or other wasteful distractions. 2. I am the underdog. I realize that others are rooting for me to succeed, and I will gratefully accept their help when offered. I also understand the power of favors, and will offer them and grant them whenever I can. 3. I have less to lose than most -- a fact I can turn into a significant competitive advantage. 4. I am a salesperson. Sooner or later, my income will depend on sales, and those sales can be made only by me, not by an emissary, not by a rep. I will sell by helping others get what they want, by identifying needs and fulfilling them. 5. I am a guerrilla. I will be persistent, consistent, and willing to invest in the marketing of myself and my business. 6. My secret weapon is knowing how to cut through bureaucracy. My size makes me faster and more nimble than any company could ever be. 7. Surviving is succeeding, and each day that goes by makes it easier still for me to reach my goals. The real game of being a marketing success depends not on your size but on your creativity and passion. Stay in the game! And read your bootstrappers manifesto every day. YOU can do this--don't give up!