In the last blog we talked about the problem the church has with the marketing of itself and the message of Jesus. I promised an answer, so here are my thoughts: First, leaders and pastors have to come to the painful realization that there is a problem. This might be the hardest thing of all, because if we acknowledge that the problem exists, then we have to commit time and energy and vision to fixing it. Most pastors regularly give most of their time to preaching, counseling, and administration, not to website development, social media, technology, and marketing. It's an area that is outside the usual pastor's wheel house. For things to really change, Christian leaders and pastors are going to have to make educating themselves in technology, marketing, and media communications a new priority. This will require a real shift in investment for the 40-somethings who are leading the church. For the guys in their 20's it's already a part of their lives. If you are a 40-something pastor and need help, there are a lot of young people in your congregation that can help you get started. Just ask. Believe me, they would love to "school" you on how to live in a technology-driven culture...it's time we embraced it!!!
