Marketing & Money

The truth about money and marketing has been muddled by corporations heaving huge sums of money at T.V. and print ads. It has caused non-profits and small businesses to think that they can't "do marketing" because they don't have big dollars to spend. The truth is that if you are not marketing your business, you're dying. And on a deeper level, spending huge amounts of money on T.V. and print ads is an old paradigm that really is not relevant any longer. If you want to succeed in marketing your business, it does require spending money--but not the amount you would think if you're carrying an old paradigm about what marketing means. The real truth about money and marketing is that you can spend millions and fail because you have no idea about how your clients get their information and how people want to be communicated with. Knowing how and where to speak to your clients is in fact the most important equation in successful marketing. One really smart and funny video on a social media site could do more for your business than spending thousands on a cheesy T.V. ad that in the end makes you just look lame. In this age of design and technology, being smart is better than being rich. Money is important, but not the most important equation in successful marketing. I am working on a series of blogs on how to market your business on a limited budget. I hate even saying the words "limited budget" because it really is not about money, it's about so many other things. It's time you and I discovered that new paradigm when it comes to money and marketing. Stay tuned for more--it's going to rock your world....(paradigm)