Why your website is not working!

Websites seem to be a never ending frustration for most business owners. It's an ongoing battle to communicate your vision and yes grow your business on the web. So what are you trying to do? Do you have clarity among the people on your team? A Web page isn’t a place the way Starbucks is a place. A Web page is a step in a process. The steps on the stoop in front of your house understand (if steps understand anything) that they exist in order to get you up or down. If you asked the architect what any particular step is for, she wouldn’t hesitate. The answer is obvious. The purpose of this step is to get you to the next step. That’s it. So bear with me for a moment, and pretend you have a Web page that does just one thing. And that it leads to another page that does just one thing. And soon (as soon as possible), your Web pages lead people to do the thing you wanted them to do all along, the reason you built your Web site in the first place. It seems really simple, doesn’t it? It’s not. It’s not simple because many Web pages are compromises, designed to do three or six or a hundred different things. HTML is a powerful tool, constantly misused by people who believe that just because they can do something, they should. If you want to have a successful website you have to design it like it or not so that every page on your site has a tone or voice. That tone must match the expectations of the visitors or they will leave. That tone must lead them to do exactly what you want from them. It must lead them to the action you are looking for. It could be to buy your product, donate money, or tell others about you but you must be clear about how (vibe) and what you want people to experience when they come to each page on your site.

Perhaps some of the frustration people feel is that most websites are not truly designed to take us anywhere. They have no vibe no voice and lead us to nowhere. So it's time to stop crying and get busy designing with a purpose with an experience, a journey with a clear destination in mind for your clients...