Having been in the media and marketing business for a while now I have discovered something that truly surprises me: Most businesses don't have a real thought-out marketing plan. They tend to run on the "We need more business, so lets do some marketing and hope that something works" plan. It's not hard to understand, then, why so many businesses are struggling to make it. We can blame the economy or our industry, but perhaps it's because we have no plan, no marketing budget, and no creative ideas about how to reach our customers. From my conversations with business owners I'm baffled at why it's so hard for many of them to understand that if you don't have a plan, if you are not willing to spend money to get your message out to your clients, then you simply can't grow or perhaps even survive. So what's the answer? Get a plan, my brothers. Spend some money, hire some genius you know to help you put your plan together, and then stick to it. Marketing is really not all that hard--you just have to make it a priority if you want to survive and thrive.
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